Meet your brand's
new best
friend
Hi, I'm Andreea
Brand creative director, business coach,
and client experience curator for passionate artists, creative entrepreneurs, and wedding professionals fueled by ambitious dreams.
I’m here to break through the noise and give you the space, clarity and guidance you need to find your way to a sustainable business–however that looks for you.
Because you deserve
freedom and success!
Like you, I’ve experienced the ups and downs of a creative business stifled by “shoulds” and driven by other people’s definition of success. It hasn’t been easy to find my own way through a sea of misaligned advice and cookie-cutter solutions.
No one tells you about the overwhelm. The ache to make a difference. The big ideas with nowhere to go. The burnout from trying to keep up with algorithms and following what everyone else is doing. Your curiosity and creativity stifled by a perpetual misunderstanding of what it means to “niche.” No one talks about the clients from hell that wear down your confidence.
I want to change that.
I want you to know that you’re not alone!
I want to help you celebrate and embrace all that makes you irreplaceable:
/ your humanity, your curiosity, your quirks, your imagination, your laundry list of passions, and your love for juggling it all.
here's the good news:
You already have everything you need –your unique you-ness.
Branding is the catalyst that takes your business identity from mediocre to “in demand.” It’s what makes your character compelling and your client experience captivating.
An irresistible brand has the power to boost your bottom line like none other. But the real prize? It creates a feeling of belonging in your business–not just for dream clients, but for you, too (and that’s priceless).
When it comes to cutting through the noise, we’ve been doing it wrong. The answers we’ve been looking for outside of ourselves were within us all along.
I’m here to help you transform your brand by tapping into the one thing no one else has–you.
“Study nature, love nature, stay close to nature.
It will never fail you ”
Frank Lloyd Wright
My philosophy
To me, nature is the greatest artist of all and an unparalleled architect of life–designing perfectly balanced systems with uninhibited grace. Nothing is out of place and nothing is ever without intention and purpose.
My work draws inspiration from nature every day, providing balanced, intentional guidance and empowering small business owners to create the change they desire.
As we connect with nature and learn from its lessons, we can live in abundance with ease and make a positive impact on the world.
In my signature process - The Brand Infusion Method, I draw upon the principles of the traditional, Gongfu Chinese tea brewing ritual, to provide you with a framework that guides you to your unique path and enables you to transform your brand from the inside out.
This philosophy will guide us to results aligned with your vision because I know just what you’re looking for. With a discerning eye and attention to detail, you can trust that I’m speaking your language - from elevated aesthetics, reliable strategy, optimal processes, and everything in between. Long story short? You’re passionate about all things pretty and meaningful, and so am I.
brand evolution through ritual
how I got here
In pursuit of my lifelong dream to work in nature conservation research, I graduated with a Masters
in Conservation Science – only to make a series of misaligned, fear-based decisions that landed me a corporate job in the pharmaceutical industry.
It was an experience that broke my heart every day.
Taking the plunge and starting from scratch
I spent the next four years in a deep depression - crying every Sunday at the thought of going back in the office and doubting whether I would ever go back to work I felt passionate about.
Six years ago, my wonderful wedding planner encouraged me to start my own event planning business. So, I leaned into a new passion and set to create immersive experiences, to enrich people's lives and broaden their worldview through the art and culture of tea rituals.
Shortly after, my first client asked me to help her with her wedding as well. I quickly added wedding planning to my repertoire, and just as quickly I became overwhelmed.
TRYING TO FIT THE MOLD got me overworked and undervalued
Despite a successful start, I struggled to book the right clients and create the kind of work I dreamed of. Working insane hours and barely making a profit left me feeling severely burnt out and undervalued.
After spending years trying (and failing) to fit the mold of a creative entrepreneur on the fast track to success, I realized the mold was never made for me. According to every online business guru, I was doing it right: I had created an ideal client persona and was following every marketing strategy I could get my hands on.
Finding my way -
and a second business
Still, I struggled with misalignment in my brand and clients who didn’t see the value in my work. The unrelenting overwhelm of it all forced me to find my own solutions–whatever would keep me from drowning–and it was the most important thing I’d ever do.
Teastyle Design Studio was born from my own desire for a made-to-measure business, and throughout the journey, I also found a passion for graphic design and coaching.
leaning into my curiosity and building a new path
So, for the past four years I worked with clients in and out of the wedding industry, designing everything from their brand aesthetic to their graphics, proposals, full template collections, welcome brochures and print assets, streamlining their processes and elevating their client experience.
Today, my first custom proposal design has evolved into an online template shop, brand consultancy studio, and client experience curation for creative entrepreneurs.
Fully booked years in advance & charging 3x more.
Andreea is great at understanding your needs, seeing where you want to go and giving you clear direction and guidance on how to get there. I'm now fully booked 2 years in advance with dream clients. I've increased my prices dramatically - almost 300%! I'm definitely more confident with both marketing and selling my wedding planning services and I now have more systems in place that allow me to be more in control.
Amanda Costa Thompson | Wedding planner & designer
Branding and website creative direction / Sales process coaching
Brilliant! I couldn't have asked for more from a coach.
I couldn't recommend Andreea highly enough! The service she offers is quite unique and was completely customised to my needs. I feel I have so much more knowledge and confidence from working with her. She is friendly and easy to talk to whilst being so professional and knowledgeable.
She has so much to offer your business. And she always goes above and beyond to help. She has a real passion for her work and it shows. It is clear that she invests a lot of thought, time and effort into your business and thrives on seeing the success of others. From my brand, processes, marketing and first styled shoot, her insight has been invaluable.
Charli Doran | Wedding planner & designer
Branding creative direction, Business coaching, Process optimisation & Template design
Working with you gave me more clarity and confidence
You gave me support when I felt lost. When I needed more clarity on my ideal client and adjusting my voice to them. Working with you gave me more clarity on the direction I wanted to go and how to adjust that to my vision. Your incredible proposals and trainings pushed me to start creating mine and that’s something I was really struggling with.
From your support I increased my prices and I feel more confident. I'm booking more clients that look like my ideal client and most importantly I don’t feel guilty anymore for saying no to clients who are not for me.
Monika Kos | Chef patissier & wedding cake designer
Core business and process coaching
Totally committed to delivering my dream.
I recently had the pleasure of working with Andreea. An insanely multi-talented individual who, I can also attest to being warm, calm and totally committed to delivering ‘my dream’, way beyond my own expectations. Andreea’s attention to detail and execution was beyond perfect! She certainly has raised the bar for me.
Cynthia Grafton-Holt | bridal designer
Branding creative direction and and Editorial shoot design, plan and creative direction
Took some vague ideas in my head and turned them into exactly what I wanted.
It's incredible how you took some vague ideas in my head and turned into something I couldn't even have imagined myself, yet somehow it's exactly what I wanted. I hope you know how grateful I am for your brilliant work and for going above and beyond what I expected. Can't wait for us to do many more projects in the future.
Stine Bustillo | Online Marketing Coach
Branding and bespoke coaching journal design
Everyone should have an Andreea for their business.
Working with Andreea was a dream come true. The coaching sessions have changed my way of thinking and working. And the biggest accomplishment has been the growth in my self-confidence. She pushed me to do better, to trust myself, and to not give up.
When she presented my new brand identity I cried because it is exactly what I was dreaming of and so unexpected - PERFECT. Thanks to her direction and the proposal she designed for my editorial I've been able to work with some of the best suppliers and it's helped me get featured in an international wedding blog. None of this would have been possible without her work.
Clemence Poirot monceaux | Wedding planner & designer
Branding & Template Design, Business Coaching, Editorial Creative Direction
Now, you're here.
Through introspection, observation, and intuition, our work will change your business for the better–with tailor-made solutions and an irresistible client experience as a result.
It’s time to blaze your own trail, shake off the “shoulds,” and go all in on what makes you, you. With a brand that’s rooted in your individuality, the benefits never end: More money, more fulfillment, more autonomy…the list goes on.
As your brand evolves, so will your influence–and that’s not by accident. I believe small businesses like ours can be a powerful force for good.
The work you create breathes life into our weary world in more ways than one. Together, we can seek out social justice, fight for our planet, and eradicate inequality with our creativity.
At the end of the day, the concept is simple: transform your brand and elevate your impact –now and forever.
Free monthly group coaching
Join
the
Brand
& Business brews
We cover everything branding, website, client experience, sales, proposals, marketing, process optimisation.
monthly group coaching call
2x coaching hot seats
private slack group
Branding & Business Coaching newsletter
start transforming your business one month at a time
I’ve been in your shoes
I bet we have a
lot in common
You’ve been running your business for a while and know exactly where you want to take it next. You're driven by passion, curiosity and purpose.
You want to redefine how you work and run your business, to create sustainable income, grow your business, and follow your bliss.
You wholeheartedly believe in collaboration over competition–there’s enough for everyone to flourish and thrive.
Making a positive difference in the world is your passion, whether it’s fostering social justice or cultivating a more sustainable life.
Your approach to business is ethical and mindful, and you're dedicated to providing your clients with an exceptional experience.
sound familiar?
Grab a cup and get to know me a little better.
you’re in the right place.
"The combination of your why and how is as exclusively yours as your fingerprint."
-Simon Sinek-
Who I am
A cross between a scientist and an artist,
I'm an explorer at heart and life-long
learner, with boundless curiosity and
passion for every living thing.
An avid traveler, I am at home wherever I go. I like to take the roads less traveled and immerse myself in local culture.
Discovering quirky corners and learning about the lifestyles, culture and perspectives of people enriches my life and work.
My greatest joy is exploring nature, art and culture.
I love working with my hands and I'll try pretty much anything that can help me create beauty and memorable experiences. From cooking to floral design, photography, painting, gardening, and even carpentry. It’s all about play, wonder, and exploration.
I could spend days wandering through deep forests, hunting for the best food/tea spots in London, or navigating the narrow country roads of the Costwolds, Provence or Tuscany-camera in hand, ready to capture the beauty unfolding at my feet.
diving for nectar
huddled together
dancing in the wind
birds on a morning walk.
lifelong obsession with
Blousy flowers, mushrooms, trailing vines,
moss covered forests, otters playing with pebbles, fat ponies and dipping my toes and fingers into any body of water I come across.
favourite tea
Japanese Gyokuro and Ya Shi Dan Cong – a Chinese oolong that literally translates to "Duck Shit" (delicious tea-no ducks involved past the name)
CAN'T LIVE WITHOUT
Ice cream, pancakes, waffles,
french fries, tea and strawberries.
would spend a year exploring
Japan for the food and culture, and
Costa Rica for the wilderness.
ALWAYS A YES FOR ME
Peach Bellinis, earrings, flower crowns, spontaneous dance parties, wild swimming, mistery & fantasy novels.
used to hate / now love
My frizzy, unruly, heavy hair
Coffee and tea without sugar
Cumin.
Could do on repeat for life
Spend Christmas cozied up with a hot cocoa, watching animated movies - anything Disney, Pixar and Studio Ghibli goes.
Owning it
I talk to animals and plants, and I name
inanimate objects - my car's called Charlie and
I have 3 live Christmas trees: Steve, Alan & Margot.
Your business should rise to meet the level of your creativity and passions –not the other way around.
Since starting my business, I’ve explored almost every creative job that one could do to bring an event to life – from stationery design (featured in my internationally published editorials) to photography, videography, floral design, and cake design.
All of which have enriched my work, given me a wider perspective and a deeper understanding of the challenges and satisfaction of other creatives in the industry.
Some examples of my creative endeavours
Photo: Andreea Bucur
Photo: Inna Kostukowsky
Photo: Andreea Bucur
Photo: Jacob & Pauline
Photo: Andreea Bucur
Photo: Jacob&Pauline
A day in the life
Trying to balance all my passions and interests is not always easy. My head bursting with ideas, anxiety-inducing curiosity to try them all out, and not knowing which one to pursue first, can sometimes become overwhelming.
But a walk outdoors, a heart-pumping dance session, or an open water swim will always do the trick and get me back in focus.
My happiest days are spent bouncing from one thing to another. On a regular day, I’ll switch between coaching calls, designing a new template for my digital shop, editing a video and designing editorials. In between, I'm popping outside to tend my garden or to photograph a cheeky robin. Finishing the day off with a good book and cooking with my husband.
embrace all your passions and
take your
business out of
the ordinary
If you’re multi-passionate like me, my guess is that you’ve been struggling to find a way to make it all work. At some point you’ve likely heard some business coach telling you to focus on one thing and now you’re afraid that all of your interests are distracting you from becoming successful.
Well, I’m here to tell you that’s not true. It’s perfectly possible for it all to fit beautifully together in your life. You’re multi-passionate for a reason. And the more interests you have the more you can bring to the table. Which is exactly what your dream client needs.
And I’d love to help you fill your days with the things you love the most and get paid to follow your bliss.
how teatime in China changed the way I see myself and my mission–and what that means for you.
featured post
business for good
Conscious creation and
sustainable service,
in thought and deed
Every entrepreneur deserves a business without the pressure of unspoken expectations, people-pleasing, and unthinkable hours.
A business without stress, overwhelm, and struggle.
Every entrepreneur deserves a sustainable business, too.
Your success has a profound impact on others – including the planet.
To me this is the ultimate goal, my purpose – to support nature conservation by helping my community of small business owners and creatives build a future that's sustainable for themselves and the world.