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Brand consultancy and business clarity coaching
AS AND WHEN YOU NEED IT.
work with me
Brand consultancy, creative direction and business coaching for creative entrepreneurs looking to curate a made-to-measure brand that keeps on giving.
Through an
intentional aesthetic,
process optimisation and an irresistible client experience, we’ll transform, elevate, and simplify your business – now and forever.
scroll to start your experience
You want freedom
To be yourself. To focus on what you love, to be creative. to spend more time with the people in your life, to treat yourself, To follow your own rythm, and live an abundant life on your own terms.
YOU NEED
CLARITY & GUIDANCE
TO MOVE PAST THE "SHOULDS" AND ALGORYTHMS, TO BEAT THE OVERWHELM AND CARVE YOUR OWN PATH TO A PROFITABLE AND RESILIENT BUSINESS THAT SUPPORTS YOUR IDEAL LIFESTYLE and provides stability in any circumstances.
You're in the right place!
Through an intentional aesthetic, pertinent business strategy, process optimisation and an irresistible client experience, we’ll transform your business–now and forever.
To be true to yourself. To do the things you care about and create work you love. To take your time and follow your own rythm. to live an abundant life on your own terms.
you’re cordially invited to let your creativity run wild
(and marvel at the results)
When your creative spirit is free to flourish, great things can happen. But first, you’ve got to shake off the “shoulds” so your creativity can do its thing.
That’s step number one to a brand fueled by your magic. And it’s my specialty.
Together, we’ll bring life to your brand with room to breathe – but not at the cost of your truth.
Through pertinent strategy, refined aesthetics, and a carefully curated client experience, I’ll help you find clarity in a brand that’ll lead the way to a thriving, sustainable business–one with your unique genius at the center.
With an infrastructure of systems and processes designed with your strengths in mind, your business will be more aligned (and streamlined) than ever before.
Work/life balance, is that you?
As we borrow from the principles of traditional Chinese tea brewing, we’ll turn your dreams into plans to cultivate a brand and a business you love.
I’ve got an oolong steeping. Let’s share a cup and simmer on what’s next for us.
You go first. Tell me what you need, and I’ll tell you how I can help.
how can i help?
Now that you’re here,
I need some fresh eyes on my business with quick actionable insight so I can get things moving in the right direction.
I need a creative mentor and strategic partner to help me elevate my brand, Streamline my business,
and book clients I love.
Consider
the Brand Infusion Method
for a bespoke mentorship and creative direction programme
check out
the brewing sessions
for COACHING AND CONSULTANCY
as you go
Andreea is great at understanding your needs, seeing where you want to go and giving you clear direction and guidance on how to get there. I'm now fully booked 2 years in advance with dream clients. I've increased my prices dramatically - almost 300%! I'm definitely more confident with both marketing and selling my wedding planning services and I now have more systems in place that allow me to be more in control.
-AMANDA COSTA THOMPSON-
I couldn't recommend Andreea highly enough! The service she offers is unique and was completely customised to my needs. I feel I have so much more knowledge and confidence from working with her. She is friendly and easy to talk to whilst being so professional and knowledgeable. She has so much to offer your business. And she always goes above and beyond to help. She has a real passion for her work and it shows. It is clear that she invests a lot of thought, time and effort into your business and thrives on seeing the success of others. From my brand, processes, marketing and first styled shoot, her insight has been invaluable.
-Charli Doran-
You gave me support when I felt lost. Working with you gave me clarity on the direction I wanted to go and on my ideal client. From your support I increased my prices and I feel more confident. I'm booking more clients that look like my ideal client and most importantly I don’t feel guilty anymore for saying no to clients who are not for me.
-Monika Kos-
Brewing
An on-demand service for when you’re feeling stuck in your business or when you’re not sure where your brand is falling short and need some actionable insight that can get you moving in the right direction,
A Brewing Session is your opportunity to get clarity, direction and perspective, with a strategic plan of action that is right for you, on the topic of your choice.
Brand consultancy and Business CLARITY Coaching FOR CREATIVE ENTREPRENEURS AND WEDDING PROFESSIONALS LOOKING TO CURATE A MADE-TO-MEASURE BRAND THAT KEEPS ON GIVING
available to book as:
consultation
- 90 minutes / £370
We tackle one topic you need help with, to give you clarity and solutions you can implement right away.
Brand Audit
- 3 hours / £640
A comprehensive review of your brand to find out what's not working and how you can improve it.
Brand Immersion Day
-7 hours / £1800
A deep dive into your brand, process and client experience, with an action plan for you to take your business further.
here's what we can address in one of these sessions:
BROWSE TOPICS
Does any of this ring a bell?
If yes, then consider booking:
A 90-minute intensive to address one of these topics
A brand audit to discuss everything from business identity to website and portfolio
A brand immersion day for a deep-dive into all of them.
and here's how it works
Get in touch and tell me what you need help with, and what type of session you'd like to book.
I’ll email you back with a link to my calendar, so you can choose a time slot for the Brewing Session and pay the booking fee.
Once you've booked your session, you’ll be redirected to a questionnaire. Please submit your answers right away, ahead of our appointment, so we can focus on solutions during the call.
Attend the session and get clarity, a fresh perspective, direction and tailored solutions, to transform your business.
Finally, you’ll receive a recording of the call. If you book a brand audit you’ll also get a personalised guide with recommendations and next steps.
I'm not sure what's not working in my business. Which Brewing Session should I book?
I have more than one topic that I need help with. can we cover all of them in a 90-minute Session?
Questions & Answers
about the brewing sessions
DO I GET ACCESS TO ANY COURSES/TEMPLATES FROM THE ASSET LIBRARY WHEN I BOOK A BREWING SESSION?
Can you give me feedback on my client proposal and booking process?
What's the Difference between Consultancy and coaching?
Do you Offer Payment Plans for the Brand Audit/Brand Immersion Day?
join my Free, Monthly
group Coaching
- The Brand & Business Brews-
Want a taste of my coaching style?
Can we meet in person for a brewing session?
That's perfectly normal. Part of my job is to help you figure out what's not working so well and then tell you how to fix it.
So, just drop me an email using this contact form - and give me a detailed view of your business and what you're struggling with at the moment (getting enquiries, getting enquiries from the right clients, converting, feeling overwhelmed with the amount of work you do, not earning enough, etc.).
I'll get back to you with a link for you to book what I believe to be the most appropriate session for you - and why I believe so :).
Answer
No - I'm afraid 90 minutes is not enough to get into enough depth with more than one topic. Instead I recommend you pick the most pressing topic and book a 90-minute consultation to discuss that. After that you can book a second one for another topic, when you need to tackle that aspect of your business, or a 45-minute follow-up session (we can chat about this option after the first session).
Alternatively you can book a Brand Audit for a detailed look at how aligned your brand is, or a Brand Immersion day for a comprehensive review of your brand, processes and business overall.
Answer
Absolutely. When you book a 90-minute consultation you get a questionnaire where you get to choose what you want to discuss in the session. If you select "Sales" you'll be asked to share your proposal and details of your current booking process. I'll review everything and during the session I'll give you my feedback and we'll discuss improvements (if necessary).
This review is also included when you book a Brand Immersion day.
To get the most out of working with me, I suggest first to get my Brilliant Client Proposals course and template collection, and after you've worked on your proposal with the help of those resources, book a Brewing Session to get my help on fine tuning the final details.
Answer
A. With consultancy I identify problems and offer you solutions based on my expertise.
B. With coaching I guide you through a process of finding answers and solutions yourself and we develop strategies together based on the insights we gain from this process.
I wholeheartedly believe in a holistic approach to business support which is why, in my Brewing Sessions I offer a mix of consultancy and coaching, depending on what each stage or situation requires.
Answer
Free monthly group coaching
Join
the
Brand
& Business brews
We cover everything branding, website, client experience, sales, proposals, marketing, process optimisation.
monthly group coaching call
2x coaching hot seats
private slack group
Branding & Business Coaching newsletter
start transforming your business one month at a time
I recently had the pleasure of working with Andreea. An insanely multi-talented individual who, I can also attest to being warm, calm and totally committed to delivering ‘my dream’, way beyond my own expectations. Andreea’s attention to detail and execution was beyond perfect! She certainly has raised the bar for me.
-Cynthia Grafton-Holt-
It's incredible how you took some vague ideas in my head and turned into something I couldn't even have imagined myself, yet somehow it's exactly what I wanted. I hope you know how grateful I am for your brilliant work and for going above and beyond what I expected. Can't wait for us to do many more projects in the future.
-Stine Bustillo-
Working with Andreea was a dream come true. The coaching sessions have changed my way of thinking and working. And the biggest accomplishment has been the growth in my self-confidence. She pushed me to do better, to trust myself, and to not give up.
When she presented my new brand identity I cried because it is exactly what I was dreaming of and so unexpected - PERFECT. Thanks to her direction and the proposal she designed for my editorial I've been able to work with some of the best suppliers and it's helped me get featured in an international wedding blog. None of this would have been possible without her work.
-Clemence Poirot-
Slow down.
take in the view.
Let everything sink in.
The best ideas bloom when we feel most at ease and rested.
If one coaching session or brand review doesn't seem like it's gonna cut it for the transformation you're after and the level of support you need, scroll down to read about my bespoke brand and business makeover programme.
the
teastyle
Brand
Infusion
Method
Brand creative direction and business mentorship programme
A fully tailored one-to-one programme for artists, creative entrepreneurs and wedding professionals. The Brand Infusion Method takes you through my signature creative direction and mentorship process, designed to unveil the exceptional in your business and elevate your brand to match your awesomeness.
Over a minimum of eighteen weeks, we’ll build your brand from the inside out–starting with your identity as an individual first and a business owner second. Using a strong brand as the basis for your client experience, we can ensure your personality and promises are reflected in every interaction with customers.
I’m looking to make some serious moves in my business - I want more money, more time and only projects I love. And I need someone to help me find clarity and bring it all together.
I need a high-touch, high-accountability mentorship to give me the insight, perspective and direction I need to realize my dreams.
where you're at in your business
I’m sick of pretending to be someone I’m not and following strategies that take away all my joy and energy. I would love to elevate my brand and build a successful, sustainable business, in a way that resonates with me, as well as my ideal clients.
I need help figuring out how my Ideal Client Avatar actually manifests in my website design, color palette, or my messaging strategy?And I want someone to take me through the process so my brand remains consistent and I can continue to make the right choices in the future.
You're in the right place. keep reading.
If any of this rings true:
A transformational experience driven by design
how it works
A peek into The Teastyle Brand Infusion Method
My approach to brand and client experience curation is anchored in centuries' old Chinese tea brewing tradition. An immersive process that fosters mindfullness, clarity and connection, and delivers impeccable quality each time. One where every element and step is carefully and purposefully selected, to cultivate intuitive, deep discussions, thoughtful introspection, and allow just the right amount of time for inspiration to brew.
-
With my support, you’ll create a compelling client experience, a tailor-made brand that speaks deeply to your dream clients. We'll also curate a process that gives you room to breathe and is rooted in your strengths, honing in on the fundamental touchpoints you need to attract, convert, and serve your target audience with clarity and confidence.
At the end of the day, I’m on a mission to better your brand with the embracing warmth and comfort of a fragrant cup of tea on a crisp autumn morning.
one
Business Core
As the foundation of everything you’ve built in your business, consider your brand ground zero. In order to take your brand to the next level, you have to bring it back to basics.
Using your individuality as the starting point for everything we do, we'll spend 6 weeks clarifying the cornerstones of your business, from your offers and aesthetic to your ideal client avatar. Your unique identity will guide us to a brand that stands alone–one that represents your inherent magic as well as it communicates your personality, promise, and position as a business.
the steps we're going to follow
browse the steps
Discover your Core BUSINESS identity
The core identity of a business reveals the unique strengths, values and personality of the founder upon which every aspect of the business is built. In this phase, we’ll discover your story, define your niche, and identify what makes you stand out.
DEFINE AN IDEAL
CLIENT PERSONA
Based on what we defined in the first step, I’ll guide you through a series of questions to create an Ideal Client Persona that will inform our choices for brand direction, aesthetic and client experience. We’ll discuss your answers, highlight the takeaways, and create a client mood board.
Refine Your Unique
offer(s)
With your Ideal Client Persona in mind, we’ll work to curate and clarify your offer suite to a unique proposition they can't say no to.
DEFINE the BRAND IDENTITY AND POSITIONING
In this phase, we’ll collaborate to create a new brand identity. Whether you choose to DIY or hire a brand designer to execute the effort, you can count on my creative direction to guide every choice and curate your story.
Over three weeks, your new brand identity will take shape as we curate each key element:
- Brand archetypes and mood board
- Color palette, typography, logo
- Brand voice, tone and story
- Brand positioning and strategy
- Portfolio curation
BRAND SHOOT direction and PORTFOLIO BUILD
This optional step is available when you need to build a portfolio to match your new brand. For styled shoots or brand shoots, I’ll provide creative direction, design and styling to match your elevated brand identity.
A client's experience with your brand is what they feel before, during and after their time with you. From aesthetic to inquiry to off-boarding and beyond, the measure of client experience is present in everything you do in your business.
And happy clients can be your greatest advocates. When it comes to the long-term success of your business, testimonials and referrals from delighted clients are just the beginning. Put simply? It’s imperative that you get every aspect of it right.
We’ll build on our work from Phase One to breathe life into the three stages of client experience.
Atract
From social media, to public relations and networking we’ll look for the right strategies to atract your ideal client- strategies that work with your strengths, not against them, and build a holistic approach to your marketing and overall brand visibility. We'll create a tactical, aligned plan. that’s designed to make your life easy.
I’ll show you how to convert your dream clients with an intuitive, client focused, high converting, beautifully designed website, carefully crafted to represent your business well in an ever-changing digital landscape. Following with sales savvy sans-sleaze for the perfect interview, and irresistible bespoke proposals.
You’ll master the art of serving clients and supporting every phase of their journey with a meticulous internal infrastructure of systems, processes, and templates that transform your client experience and leave no detail undocumented. Together we'll simplify and streamline your business for continued growth and sustainability.
convert
Serve
Ready to experience The Brand Infusion Method?
Investment Starts at £7200
1x 90 minute coaching call every week, with the potential for more depending on the support you need.
A private Slack channel for questions, brainstorming, and ongoing support, with 3 hours live support each week.
A personalized roadmap to success in ClickUp with milestones to keep you on track.
Access to all the courses, templates, and tools available in The Asset Library, including my signature Brilliant Client Proposals course and template collection.
Weekly workbooks and guides.
1x consultation call with each of the creative contractors you hire to realize your new brand (i.e. copywriter, brand/website designer etc.) to support them in their process - if you choose to hire them (I'm happy to recommend professionals I respect and trust).
what you get
Bespoke concept, storyline and proposal, with weekly proposal updates and a dedicated slack channel for communication with the team on creative aspects.
OPTIONAL
IF A BRAND/STYLED SHOOT IS INCLUDED
Props and decor curation and sourcing.
Floral design (if applicable), styling and creative direction for the team on the day.
(from £1600)
how you can book
In The Brand Infusion Method, I work with only two clients at a time, so please reach out to inquire for availability.
Before we commit to working together, I want to make sure we're a good fit. So, I suggest we start with a 90-minute Brewing Session.
On inquiry, I'll email you a link to my calendar to book and pay for your Brewing Session. This session will be included in the full investment for the program if we decide to work together.
After booking your Brewing Session, you’ll be redirected to a questionnaire. Please submit your answers by the deadline, before our call, so we can focus on answers and actionable insights during.
If we decide to move forward, I'll review the details we discuss, to asses what we'll need to work on to bring your business where you want it. I'll then put together a customized proposal, with a brief project plan and timeline, tailored to your success.
Attend your Brewing Session and get valuable, actionable feedback for your brand. In that meeting, we'll determine whether The Brand Infusion Method is a good fit for you.
Why does the Brand Infusion Method last 18 weeks and is there room for change?
What’s the difference between brand design and brand creative direction? Do you do both?
Questions & Answers
about the Teastyle Brand Infusion Method
I've just had a rebrand done. Can I work with you only on Phase two of the programme?
What’s the difference between consultancy, coaching and mentorship?
Do I need to Rebrand /redesign my entire website if I work with you?
Do you offer payment plans for the Brand Infusion Method?
Do I need to hire a brand/website designer or copywriter when working with you?
Isn't Creative Direction the same as Consultancy or coaching?
If I don’t want to do a brand/styled shoot do I still get help with my current portfolio/visuals?
Do I need a Brand IMmersion Day (Brewing Session) or the Brand Infusion Method?
Is this programme for Service Based brands only?
Do we meet in person during the programme?
The process we go through in this programme is very thorough. It's about introspection and discovery, which takes time. In my experience the right answers and ideas need time to develop properly. And while I will guide you and give you direction, there's a great deal for you to sit with and answer on your own - the whole point is that we unveil what makes you unique to infuse into your business.
18 weeks is my minimum recommended timeline. But there are other factors that will impact the actual timeline for you - like the extent of work needed for your business and whether you hire other creatives to help (i.e. coywriter, website designer) or do everything yoursellf - with my guidance.
Answer
Through creative direction I lead the discovery process and establish the initial identity that informs the brand development. After that I guide the entire branding process, by advising on every element, from colours and fonts to logo, brand voice and tone, and portfolio. Brand design on the other hand is the actual creation of the brand aesthetic elements, including the logo.
I used to do brand design but I recently decided to stop offering that service. I now focus on creative direction as part of a holistic service that looks at branding in the context of business as a whole. This service complements that of a designer.
Answer
No, I'm afraid not. This programme is designed for creatives who want someone to guide their entire business transformation from start to finish, who can maintain an overview of everything and help them keep everything aligned and consistent.
Instead, I suggest you have a look at my 90-minute Brewing Sessions - that gives you the flexibility to address only one topic at a time, as and when you need it.
Answer
A. With consultancy I identify problems and offer you solutions based on my expertise.
B. With coaching I guide you through a process of finding answers and solutions yourself and we develop strategies together based on the insights we gain from this process.
C. And with mentorship I guide and support you in your evolution as an entrepreneur and the improvement of your business. The focus here is on you, the person at the heart of the business, enhancing your expertise, your growth and how you achieve your desired goals.
I wholeheartedly believe in a holistic approach to business support which is why, in my Brewing Sessions I offer a mix of consultancy and coaching, and in the Brand Infusion Method I offer all three, depending on what each stage or situation requires.
Answer
No. That happens only when you feel you need a complete overhaul of your business, which is no longer in alignment with who you are and your goals. If you're not sure about it, we'll explore this together in the initial Brewing Session.
Your current brand and website may very well be a great starting point, if you only need to shift a few aspects of your business and refine what you're already doing. In that case we work our way through each stage and only make changes where needed. The purpose of this programme is to identify everything that isn't on point and bring it where it needs to be.
Answer
No. You only hire these professionals if you want/need to. You're responsible for the actual implementation, so you decide if you want to do it yourself (i.e. buy a website template and customise it) or hire a professional to do it for you. I've had clients who were very confident in their design skills, who DIY-ed their brand and website with my guidance and had amazing results.
I'm happy to work either way - guiding you in the process or collaborating with a pro to get things done. But I'll say this, if you don't have the time or skills for a task, better hire a professional. That way you'll know the result will be the best it can be, while you can focus on serving your clients.
Answer
Yes. Portfolio and imagery curation is part of the "Branding" stage in Phase One and it's separate from the optional "Portfolio build" stage. Once all your brand elements are done, I will help you select the best brand imagery/video and curate your portfolio to help enhance your brand visuals.
Answer
Both services look at your business in its entirety. So, it depends on how much you need to change to bring your brand and business where you want it, how much support you need along the way, if you need someone to show you how to do it, and whether you need a set timeline and an accountability partner.
With the Brand Immersion Day you get a comprehensive review and a plan for steps you need to take to move your business forward. And with the Brand Infusion Method you get my support and guidance along the way, as well as all my resources from the Asset Library.
Answer
The programme is primarily focused on online support, with weekly zoom calls and slack messaging, to allow you the time and flexibility to work in and on your business with as little interruption as possible. However I would love to meet you in person. So, depending on where you're based and your willingness to travel into London, I will want to meet you in the final stage of our programme for an afternoon. But this is something we can discuss when we meet in the preliminary Brewing Session or later.
Answer
Join
the Brand and
business brews
Free monthly group coaching
We cover everything branding, website, client experience, marketing, sales, proposals and process optimisation.
monthly group coaching call
1 call each month on zoom to tackle 1 topic
2x coaching hot seats
an opportunity to get my eyes on your business and have your most burning questions answerred
private slack group
to access call replays and keep the conversation going
Monthly newsletter
choc-full of brand-transforming tips, bonus tools and resources I only share with my subscribers, and mindful business strategies through the lens of tea culture
Start transforming your business one month at a time
business for good
Conscious creation and
sustainable service,
in thought and deed
Every entrepreneur deserves a business without the pressure of unspoken expectations, people-pleasing, and unthinkable hours. A business without stress, overwhelm, and struggle. Every entrepreneur deserves a sustainable business, too.
Your success has a profound impact on others – including the planet.
To me this is the ultimate goal, the heart of my mission and the essence of my purpose – to support nature conservation by helping my community of small business owners and creatives build a future that's sustainable for themselves and the world.
