that get you booked by your dream clients, over and over,
and over again...

that get you booked by your dream clients,
over and over
and over again...

course + template collection
for wedding professionals

The only course and template collection of this kind, that will help you transform your client proposals into an irresistible sales pitch.

tailored for wedding industry professionals
wedding industry creatives

To Higher Rates and Fully Booked on Perfect Jobs.

And what if you could do that with integrity and wholeheartedly from a place of care for your clients?Confidently selling your amazing work, for the true value you're offering. And doing it in a way that feels good, ticks every box for your clients and makes them fall in love with what you do, before they even get to work with you?

How does that sound?

GOING FROM OVERWORKED, underpaid AND GHOSTED by your dream clients

Imagine...

4 years ago

I woke up one morning in August, determined to quit
my wedding planning business. 

I loved my business, but I wasn't making a profit. I was exhausted, overstretched, and lost all the joy of doing the job. I didn't like any of the work I was being asked to do. My efforts and value were constantly questioned. And I was being frequently ghosted.

Today, I couldn't be more grateful that Instead of quitting I  pushed myself out of my comfort zone.  That I invested the time and effort to learn, explore ideas and come up with the answers that have transformed my business and helped many others since.

“This was absolutely incredible!"

Thank you so, so much for coming in and providing this training to my membership, it was absolutely incredible and even now, months later it is still one of the most watched training in our membership. The quality of your training was absolutely excellent and everyone took away so much and they all implemented changes in their proposals and that is down to you. It has helped them secure more clients and to feel so much more confident in what they do. It’s a training that I often point people to as well as a must watch training in the membership. So again, thank you so much, you were absolutely fabulous, so professional and so, so very knowledgeable. Thank you!

DEEPKAMAL BAJWA-BAGHALIA

The well Heeled Coach
& opulence events

Seeing that you're here, I'm guessing you're ready to:

01

Stop getting ghosted by your dream clients after you've put in the time and effort to meet them and send them your quote.

02

Feel great every time you send a proposal to new clients and release the anxiety you get every time you have to mention your prices. 

03

Start working with clients who understand the value of your work, creativity and expertise, who trust you and respect your boundaries.

04

Move away from budget weddings and start booking your dream projects. Confidently charge more and take less on, so you can focus on creating your most amazing work.

The most detailed course you'll find on client proposals and a gorgeous collection of ready-to-use, fully customisable proposal templates, all rooted in solid sales strategy and client psychology.

brilliant
client proposals

introducing...

An in depth look into how to sell without sleazy tactics, the psychology behind your client's purchasing decisions, and how to use these concepts to create an outstanding proposal. 

The course is split into 5 pre-recorded lessons, filled with strategy and specific examples for different wedding industry services. 

An extensive collection of beautifully designed Client Proposal Templates that don’t make you look like everyone else.

The fully editable templates complement the course, allowing you to quickly apply everything you learn in a well-designed document that will instantly elevate the look of your proposal. Saving you hours of work and “design headaches”.

The files are fully editable and come with a wealth of design and layout options

The Classic Collection

Brilliant Client Proposals

my signature course

the templates

The templates are designed with the best of the best in layout design - Adobe InDesign.

If you're new to the app, I've created detailed, step-by-step tutorials that will show you everything you need to know to quickly and efficiently use the app. Plus a set of tutorials in which I show you how to specifically work with and customise these templates to your liking.

Introduction to Adobe InDesign & Working with the Templates

TuTorials

An opportunity to talk through the course and templates, ask questions and get my feed-back on your proposal.

These 90-minute live Zoom sessions will take place in November and December (recordings will be available), to help you make the most of this course and template collection, before launching into a busy new wedding season.

4x Live Proposal Clinics

Group sessions

Here's What You're Getting

LET'S BREAK it DOWN

CAKE DESIGNERS
DESIGNERS & STYLISTS
FLORAL DESIGNERS
PHOTOGRAPHERS
Planners & Co-ordinators
STATIONERY DESIGNERS
VIDEOGRAPHERS

The course and templates are dedicated to wedding industry professionals like:

Who is it for?

How It Works

First watch the full course and the videos about editing the templates. If you're new to InDesign, make sure you watch the InDesign tutorials as well.

Plan your content and how you want to customise the templates. Come to the Live Proposal Clinics to discuss your proposal and ask questions.

Finally add your content to the template and customise it to create your unique branded template that you'll use each time you get a new enquiry.

01

03

02

You get instant access to all taught content to go through at your own pace - you'll have access for 12 months.
The content is split into 5 pre-recorded videos. Each video is 10-25 minutes long and comes with a full written transcript which you can download and print, and an audio only version.

Course format

A close look at the psychology behind a client's decision-making process and how to use it to ethically and effectively persuade your ideal clients to book your services.

What is an effective proposal. A framework for the sales process and how the proposal fits in. And how to plan your proposal content.

What to include in a client proposal to address all the points discussed in lesson 1. How to tackle each section of the proposal, with guidance for different types of services.

Core design principles to help you understand how to make a visual impact and effectively customise the template to shine a spotlight on your amazing offer.

How to create an amazing offer and how to use the 4 E’s
of modern marketing to elevate your offer and make it outstanding

Designing a stunning proposal

Creating an Irresistible Proposal

Proposal Structure

Introduction to Client proposals

Understanding your clients

Lesson 5

Lesson 4

Lesson 3

Lesson 2

Lesson 1

what you'll learn

course lessons

Everything you need, to take your offer from good to irresistible, in no time.

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A refined, high-end look, for luxury services

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Beautiful, high-impact design based on strong conversion strategy.

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A complete structure that focuses on every point your client needs to touch before making a decision to hire you

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Quick and easy to customise, saving you hours of work each time.

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A clean and elegant look that suits fine-art, classic and modern brands alike

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Every section includes a detailed prompt from me on what information to include for your clients.

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Unlimited options

You'll love these!

the templates

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These are just 2 examples of how you can customise the same layout, to suit your aesthetic.

Highly versatile and fully
customisable designs.

All designs come in 2 stylish and distinctive colour palettes

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Designed for simplicity and clarity - structured content that’s easy to follow and digest.

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Balanced between logistical details, creativity and style.

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General layouts as well as layouts tailored to specific roles.

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And multiple layout options for each role, so you can pick the one that works for you.

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Plus, a huge variety of portfolio layouts to showcase your best work.

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You get editable Adobe InDesign files, that look like the example in the 2nd image. The images are not included.

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Check out these quick videos

On the fence about using InDesign?

The templates come with a "Single Business Use" License. That means only you can use them in your wedding or event business, to create PDFs/online docs to send to your clients, to sell your services. You can't sell the template files or share them (as they are, or modified) - no, not even with a designer to customise them for you. Have a look at the License Terms and T&Cs for full details.

Fonts must be downloaded before using the templates (due to license limitations)-links provided. Three of the fonts I used are free. The calligraphic font though is a bit more special, so it has to be purchased for £2. Or you can swap with your own fonts.

The course and templates go hand in hand. What I teach in the course is exactly what I put in the templates.

All the examples on this page are included. The images in the mockups however, are not included. You receive an empty template, to add your own images.

Everything in the templates can be changed to your heart's content. And I mean everything! It's quick and easy to do too.

The templates can only be used with Adobe InDesign. So if you don't already have it, you'll need to purchase a subscription here. Once customised, you can save them as PDFs or publish them online (as private e-brochures) to send to your clients.

You get full access to the entire collection. That's 59 cover options and 285 double facing-pages layouts, so you can create your own original template. 

Here's what you need to know about the templates, in a nutshell.

Adding your portfolio images to the templates is as easy as "Select" + "Drop". And there's no waiting for upload if your wifi's slow - everything happens on your computer.

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Want to change the colours? Great! You can swap the existing palette for your brand colours, in less then 3 minutes, for the entire document. It only takes one command and swapping colour for colour.

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Want to swap the fonts for your brand fonts as well? Perfect. Just like colours you can do that with one command and choose which font to replace with yours.

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See how easy it is to customise the templates in InDesign

the tutorials

Still wondering why I chose InDesign?

And I'll show you how to do all that and a lot more in short 2-12 minute tutorial videos. These pre-recorded tutorials include everything you need to know to use InDesign and work with the templates fast an efficiently.

And it’s incredibly easy and fast to convert and customise multi-page documents in one go.

InDesign has truly transformed how I run my wedding business. And here are the top 5 reasons why I chose to use it for the templates:

the best in designing and managing multi-page documents.

01

It comes with a complex set of tools to store, organise and use different pieces of content and formatting to personalise each document, at a moment’s notice. Takes literally minutes to tailor a template to each client.

Powerful managing highly-efficient templates, that are easy and quick to customise

02

Including access to a vast library of fonts, beyond the free Google fonts that everyone uses. As well as complete freedom to use any other free or paid fonts you have installed on your computer.

Incredible design capabilities and complete freedom to create something truly unique.

03

So you're not slowed down or risk losing your work because of bad wifi.

It's desktop based.

04

Including interactive PDFs and direct online publishing from the app, to create e-mag style documents that can make a great impact on your clients..

You can export documents in multiple static and interactive formats 

05

Design is not important for its own sake. It's not art. Design has a purpose. And it's important because it empowers people to grow their ideas into something bigger and better than they ever imagined.

Make a great impression every time, by understanding your clients better and giving them exactly what they need.

How does this sound?

Have your dream clients excited to work with you by creating stunning proposals they can't say no to.

01

the results you're in for:

Start charging your worth and feel more confident when quoting your prices.

Shave off hours of work with every new enquiry, by using the templates. 

Boost your expertise and increase the value of your work and client experience, by adding new skills to your repertoire.

02

03

04

05

Andreea came into my membership to deliver two masterclass training sessions - one on client proposals and one on design in general. I was blown away by the content she supplied and her knowledge on the subjects.

I chose Andreea for her gentle nature and that I knew she would be the perfect person to share her wisdom with my members. Andreea takes great care in all that she does, produces beautiful work and works with thoughtfulness and consideration.

The members absolutely loved what they learnt and I know they have taken it away, applied changes to their client proposals and are seeing direct results because of it. I wouldn't hesitate to recommend Andreea to anyone who needs her services.

- AMY LOUISE HATCH

Kind words

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Global Stylist and Mentor

"I was blown away."

It's been an absolute pleasure to have Andreea host a session on how to put proposals together in my group for destination planners.

While I believe we all tweak and adjust our proposals time and time again throughout our career, her session provided an invaluable blueprint for wedding proposals, something I have also personally found useful.

It's always inspiring to see how your colleagues do it, and the session allowed me to relook at my proposal with a critical eye and the desire to improve it even further. All in all, Adreea has delivered a fabulous, in depth and inspiring session!

- ELISABETTA CIRULLI-WHITE

Kind words

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ELISABETTA WHITE CONSULTING

"A fabulous, in depth and inspiring session."

I'm Andreea, the creative director & designer behind Teastyle Design Studio

I started my first business 6 years ago, as an event planner. with a dream to create memorable, immersive experiences that enriched people's lives.

more about me

Hi,

I quickly added weddings to my repertoire and just as quickly I became overwhelmed. I was struggling to book the right clients. I was barely making a profit and felt severely undervalued.

That pushed me to learn everything I could about branding, marketing, client experience and graphic design. I tested and adjusted what I learned, to transform my business. And in doing that I also found a new passion.

So, 3 years ago, I launched the Design Studio to help other creatives in the industry communicate their passion through their brand. Since then, I've been working with clients in and out of the industry, specialising in brand design and strategy, client experience and process optimisation. 

One-to-one work has been amazing.But my dream is to help as many people as possible...

But for a while I really struggled

Because I've been where you are, and I know what a trying journey it is...

to try and create a sustainable business. One that allows you to work only on projects you love. One that doesn't involve burn-out and that you can run from a place of care and creativity, rather than of necessity.

However, I didn't want to just share my experience with you. I also wanted to make your journey as easy and as quick as possible. Which is why I've created the templates. To save you time and a lot of frustration, which I've known first-hand.

And I've put every ounce of care to consider as many scenarios and individual contexts as possible, to support you in implementing everything to your own business. 

I hope you'll receive everything with the same excitement and joy that I've put into these resources.
you get instant access to everything
study at your own pace
4 sessions of live group discussions
Save countless design hours 

“Thank you Andreea for such an informative training...I knew nothing about client proposals until now...loved every bit of the presentation, you really put so much work and care” - Uliana

“Thank you so much! We’re currently working on our client experience process, especially on the proposal and that helped so much” - Sophia

“Amazing. Incredible presentation.” - Rachel

“Thank you so much Andreea this was amazing and so helpful! I’ve got so much work to do! 😊” - Valerie

“I thought my proposal was quite comprehensive but now I realise I've got lots to do! It was so interesting and informative.” - Claire

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Feedback from the live class

"Wow this was incredible. I thought my proposals were really good, now I realised they have many flaws. This was fab, thank you". - Parvy

"Wow, so much information. That was fantastic. Thank you Andreea." - Lisa

"That was amazing Andreea! Your work is beautiful!" - Emily

"Thanks so much Andreea. Really useful and your style is beautiful!" - Nicky

"Andreea I have to say it, I am in love with all things you say, which I sssooo resonate with. Plus I feel you touched so well on the things I went through to fix my brand." - Keryn 

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Feedback from the live class

I don’t believe in cookie-cutter and one-size-fits-all solutions. What works for others doesn’t always work for all of us. I believe  you only become successful when you stop copying others and find your way.

With this course you’re not getting just a formula. You’re getting all the why’s and the how’s behind every step. So, you can make your own informed decisions of what would work for you and your clients, and adapt to the best scenario for you.

This is also why I’ve created such an extensive template collection and you’re getting access to all of it. Because you need to be able to put together something that is as unique as you are.

I know you've got so much value to offer to your clients. And I want to help you shine a spotlight on it, to take your super-power to the next level.

You're in the right place.

See what past clients are saying of working with me.

I really enjoyed the course last year. Packed full of educational content with real time guidance on how to do the tasks was hugely valuable to me. The client work was really detailed (which I fully expected based on having worked with you in the past), and an intensively valuable asset on this course, that has helped me to focus my business and content towards 'my ideal customer'. As a result my clients love the thoughtfulness and detailed approach of the content that I produce and their happiness and satisfaction is truly rewarding. Can’t thank you enough Andreea.

"The Irresistible Wedding Brand" Course client 

I recently had the pleasure of working with Andreea. A divine and insanely multi-talented individual who, I can also attest to being warm, calm and totally committed to delivering 'my dream' way beyond my own expectations. Andreea's wedding planning, design skills and proposal are well thought out and immaculately presented.The attention to detail and execution on the day was beyond perfect! She certainly has raised the bar for me.
You were my dream come true and I thank you from the bottom of my heart.

"Totally committed to delivering 'my dream' way beyond my own expectations"

Styled Shoot Creative Direction & planning

Cynthia - Cynthia Grafton-Holt

The detail is amazing, the presentation is amazing and the amount of effort you put in is... amazing. I feel a lot more confident having this structure as it's what I've been most concerned about. A client process/experience isn't really something they cover in the course I did and not something I'm all that familiar with having only dealt with family and friends, so this is such a massive, massive help.

"Andreea you are an absolute star"

1-to-1 coaching, Client Proposal & Process Templates design, Client Experience curation

CHARLY - FEATHER & FAWN

client Love

You're not willing to learn new skills or work with Adobe InDesign.

You're not willing to do the work and implement what I teach in the course.

You don't have a well defined service, process or idea of who you'd like to work with.

YOU're completely new to the field and you've NEVER DONE ANY WEDDINGS FOR CLIENTS THAT WERE NOT FAMILY OR FRIENDS.

You haven't started working yet and your business isn't even set-up. 

It's probably not for you if...

You're happy to do the work, learn new skills, and continue to improve your work and how you serve your clients.

You know the kind of client you'd love to work with and you're ready to go above and beyond for them.

You're ready to level up your process and client experience.

You've been doing this for a while and know the value of your work. YOU'VE BEEN planning TO INCREASE YOUR PRICES, BUT HAVEN'T HAD THE CONFIDENCE TO DO IT.

You're a wedding planner, coordinator, designer, stylist, photographer, florist, stationery designer, cake designer, videographer.

This is for you if:

Still got some questions?

Answer

All content is taught in pre-recorded video format. The course lessons also include full written transcripts which you can download and print, as well as audio tracks which you can download and listen on the go. 

The Adobe InDesign tutorials and tutorials for the templates also come with written transcripts.

Answer

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

Answer

The templates can only be used with Adobe InDesign. You will need to have the application installed on your computer - ideally a current subscription, as older versions of InDesign may give you some errors, and you won't be able to use one of the fonts, which is an Adobe font and comes only with an active subscription.

Please note that the application has a minimum system requirement, including minimum memory available which you can check here.

Answer

These are digital products that cannot be returned, so you can only get a 7-day conditional refund if you do not download the templates or watch beyond lesson 1 of the course. Please make sure you read this carefully:

You can watch the introduction video and lesson 1 of the course, and if you decide it's not for you, you can request a refund within 7 calendar days.

If you watch any other videos, or download the template files or any materials from other lessons the refund is no longer applicable.

The InDesign and template tutorials are very detailed and you can just follow along, but if you decide later on that you don't like to work with InDesign, I'm afraid I can.t offer a refund for that.

Answer

Firstly, InDesign is actually really easy to use, once you get used to where everything is and the tools you have available. Like every other design app, it has a learning curve. 

The tutorials are super detailed and you get to see me go through every tool and action step by step, so you can wrap your head around the app. Take your time to get used to it and it should be a breeze. 

The templates are also meant to help if you're not confident in your design skills. Just add your content. Plus, the course also includes a lesson on basics of design so you know what to do and what not to do.

But ultimately it's all down to you and whether you're willing to put in the time to learn. I've made it as easy as I could. If it's not enough, then maybe this isn't the right option for you.

Answer

Unfortunately no. The templates that you purchase with the course are sold under a "Single Business Licence", which means you can only use them and edit them yourself or with the help of your in-house team. 

If you'd like to have a contracted designer customise them for you, please get in touch with me to discuss the option of purchasing an extended licence.

You can read here the full T&C's and here the License Terms of Use.

Answer

Unfortunately my schedule is full at the moment and can't take any 1-to-1 design work for the rest of 2021. But you can get my feedback in the live Proposal Clinics and if you purchase on the first 2 days of cart being open,  you can book a Voxer Mentoring day as well.

Answer

No. The purchase includes access to the course and templates to one person only. So please don't share your access details, or the materials you download with anyone else. If you do, your access will be revoked. 

If you'd like your team-members to have access as well, you can refer them and they can each make individual purchases, for which you can receive a 10% discount/person.

Answer

You can ask any questions and get feed-back during the live Proposal Clinics or send questions in advance to have them answerred in the live session. 

I will not be able to respond content-related questions,  or about using InDesign and editing the templates, or provide proposal feedback outside the live sessions.

You can however email me if you have problems with the course platform, payment or the template files become corrupted. 

Finally, I cannot provide support if you have problems installing or using the InDesign app - for that you need to contact their customer service team.

 

Answer

From InDesign you can export your documents as print or interactive PDFs, or you can publish them online and provide a private URL where your clients can see the document in a browser, as a virtual brochure.

Answer

No worries. You can customise absolutely everything in these templates to match your brand. It's up to you how much you want to change, and the tutorials will give you all the knowldedge you need to make all those changes. 

Answer

The course is very much based on the class I presented in several memberships and while the core of the information is the same, I’ve expanded the content to include more context to the original information, more strategies, and tailored advice for multiple services within the industry.

Plus you get access to a gorgeous template collection that can save you hours and even days of work, and a chance to talk through whatever you need help with in the live Clinics as you work through your proposal. 

Answer

That's OK. The live sessions will be recorded and the videos will be available in your course member area. You can simply email me your questions in advance and I'll answer them in the live session.

Answer

Not at the moment. I may open the course alone at some point in the future, but the templates can only be purchased with the course. 

Answer

You probably don't. But growth and improvement is something we should all strive for, especially in a business that deals with other people's most momentous life events.

The course challenges you to find new ways to better serve your clients by leaning into your strengths and values. It's also packed with solid strategies designed to make your proposals and overall client experience, go from good to outstanding.



previous

All content is taught in pre-recorded video format. The course lessons also include full written transcripts which you can download and print, as well as audio tracks which you can download and listen on the go. 

The Adobe InDesign tutorials and tutorials for the templates also come with written transcripts.

1. What format is the course in?

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previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

next

previous

The templates don't include actual copy or images. The headers, titles and some subtitles you can use as they are or change to what you normally use. The body text includes a short initial prompt from me that tells you what information to include in each section. The rest is filler text.

2. Do the templates come with actual copy in them?And are any images included?

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Frequently Asked Questions

I want to help you do that!

I believe that when you love what you do and you earn enough to live the life you love, your work can have a much greater impact. You’re happy, your family and the community that you invest back in is thriving. And your passion can bring so much joy to others.